Create the Best Customer Experience with Professional Audio/Video for Your Business

Today’s modern customer expects a multi-faceted experience when shopping.  Gone are the days where you put out a sign or two and sold your products.  Well, they are gone if you are want to maximize your profits and improve your customer’s overall experience with your business.  Today, the storefront/retail experience is all about creating a branded environment.  A branded environment in which your brand identity is reinforced on multiple levels throughout the store including décor, signage, music, video, lighting, and more.  Shopify elaborates on why something like a high quality audio system with music can reinforce your brand identity and influence your customer’s experience, “Having the right music can also enhance your brand identity through the shopping experience. It goes beyond the type of music — think about the volume as well. If you’ve ever gone into an Abercrombie & Fitch, you’ve likely had to shout to your friend to ask their opinion of a shirt that caught your eye. That’s because the music is loud, embodying the cool, young vibe of its customers and its own identity.  While you may not want your storefront to sound like a loud club, the point is that creating a soundscape in your store further solidifies your brand identity. So, offer due consideration to the background tunes playing in your shop.”  If you are streaming your music from your phone to a small Bluetooth speaker it will not create the customer experience you want and will look like you have not invested much into your business.  However, a high quality sound system with carefully curated music or soundscapes will improve your customer’s experience and set the tone for what kind of brand you have.

While you can certainly choose to only incorporate professional audio or professional video, integrated audio, video, lighting, and technology you can give your customer a full, multidimensional experience with your brand.  Further, with such a high quality experience, your customer will want to stay in your store longer and that may lead to a larger purchase.  The reality is, today’s customer is used to being inundated with media, images and marketing so you have to utilize all technologies available to attract and retain customers in your retail space.  A professional audio/video installation company can help you carefully craft the ideal system for your needs including audio, video, touchscreens, lighting, etc. and can assist you in automating all of these important features so that they run seamlessly, efficiently, and easily.